So, you are a business owner. You don’t necessarily have an endless marketing budget, or an infinite amount of time that you are able to spend on working on your marketing strategies. So, how can you market your products or services to remain competitive and really get your brand name out there? What can you do? There are many different ways that company owners can use to successfully promote their business without breaking the bank! Here is a selection of our favourite ideas.
Get Yourself a Website
Did you know that over 40% of the world is now online? Businesses that don’t have a website are missing out on a serious chunk of the market. You don’t necessarily have to sell your products on your website. A simple, yet effective, website, with even basic company information in it, with help share your brand identity, customer testimonials, prices and expertise, and will put your business in the global market spotlight.
Get Custom Printed Company Umbrellas
An even better way of promoting your company without really having to do anything, is to get some custom made promotional umbrellas to make your brand name really stand out from the crowd. Living in a country that is known for its ever-changing weather is, for once, a really great thing for your company’s marketing strategy. Most people carry an umbrella with them wherever they go, so why not try and make sure that their umbrella has your company name and logo emblazoned onto it! They are really cost effective business promotional items too, as they do not have a shelf life, so get a large number, and you can easily store them and give them to your staff and customers whenever you want to.
Become Social Media Savvy
It is one of the easiest, quickest, and best ways of immediately getting your brand name out there, and what is more, it is almost completely free! Establishing your company’s presence on a select few of the most popular social media platforms can help your business build relationships with your customers and draw in new potential clientele. Try posting exciting and engaging content on sites such as Facebook, Twitter, Instagram and YouTube to promote your services or products to a worldwide audience. You can even then use Google Analytics to track the success of your social media marketing campaigns.
Writing a blog is a great way to help increase awareness of your brand. It will also help improve your website’s rankings on the search engines, making it more likely your business will be found online. Encourage your readers to engage with your blog by asking questions and responding to any comments. This will also encourage them to then visit your website and find out more about your company.
Attend Networking Events and Network Online
Whilst it is great to be working in this digital age, face-to-face networking is probably still one of the most important and best ways to get people to notice your brand. Try to find networking events in your area and attend them. Once there, you can hand out business cards or promotional branded umbrellas to everyone you meet. You can even measure the success of the event by noting how many business cards etc you’ve been able to give out.